Google Redirects All Search Users to HTTPS Driving Not Provided to 100%

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Back in 2011, Google started serving search results on secure URL’s (HTTPS) for any Google user’s that were logged into their Google account. This caused great uproar across digital industries but anyone that runs a website would have been affected as this resulted in no organic search queries (keywords) being passed to Google Analytics – instead, returning [not provided] as the query.

Many websites have seen [not provided] data continue to climb with many in the industry predicting that it is only a matter of time before Google rolls this out for all user’s. And now, it would appear is that time.

Whilst there have been a few workarounds to gain approximate and educated guesses to this data in Google Analytics, it is likely that the majority of website owners will now have to rely solely on the data that Google’s Webmaster Tools provides – which wouldn’t be so much of an issue if this data was remotely accurate. It would have been nicer to see the accuracy of data in Webmaster Tools improved before seeing [not provided] data rise to 100% of all traffic via organic search.

As we gather data and findings on this, we’ll update this post.

Learn more on [not provided] and follow  live monitoring and reporting and check out SEOTakeaway’s Google Analytics Not Provided Keywords Analysis – Ultimate Guide.

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Geoff Jackson

Director of Search & Technology at The Clubnet Group

Geoff Jackson is the founder and CEO of The Clubnet Group and is Director of Search, Technology & Operations at Clubnet Search Marketing which forms one division of The Clubnet Group, a collection of digital agencies in the South West UK.
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