SEO that increases the visibility of your brand in search results, improves the overall ranking of hundreds of your web pages and drives more traffic which converts better! Now that is real SEO! And this is what we do...
Organic search is often referred to as the natural listings in search results. The ranking of web pages in these natural listings are what many would associate with ‘SEO’, what you may perceive as being ‘SEO’ however, may largely depend upon your own views, feel free to skip to how we see it though.
Our ‘SEO’ Service
Typically, we understand that when a business refers to SEO, they really mean visibility, sales and more profit – whether they think this derives from ‘optimising for a search engine’ or otherwise. Our wealth of experience and expertise within the search marketing field ensures that we don’t just spin off some automated mediocre methodology that may see quick (temporary) results but harm your website in the long run but instead, we focus on a long-term strategy that feeds your target audience great content whilst building lasting relationships and driving higher retention rates.
Remember, top rankings doesn’t necessarily mean an increased revenue turnover!
A selection of just what we’d typically be focusing on within the SEO aspect of our campaigns includes:-
- Increased visibility in the organic search results.
- Improved click through rate from search engines to your ‘money’ pages.
- Improving onsite behaviour and metrics that increase relevancy scores.
- Converting organic search visitors.
- Identifying the keywords that will convert better, including the long-tails.
- Driving your business more sales.
We maintain a position at the forefront of the rapid pace of search engine development and are up to speed with every algorithm change and frequently conduct are own test environments within the field of search. We’ve worked with hundreds of businesses driving them more traffic, increasing organic visibility and generating more revenue whilst making a significant improvement to their bottom line costs.
- cut corners or manipulate search engines.
- automate our work.
- outsource our processes.
Part of the Bigger Picture
In an ideal world, SEO would form just one segment of your overall digital marketing campaign that integrates a more involved focus on content marketing, social media, conversion optimisation and split testing for example. Where budget constraints are in place however, we can consider a bespoke seo/search strategy for your business – just let us know when you get in touch with us or submit the enquiry form below.
How We See It
We’re moving away from the term ‘SEO’. In fact, the only reason we still have to mention it on our website is purely because so many businesses are saturated with ‘SEO related spam’ that it is simply a widely know term associated to the ranking of websites in search (or not, as often, is the case with senders of said spam).
The term ‘SEO’ (and you’ll notice each mention is accompanied in apostrophes due to the questionable debate it raises) is largely misunderstood and misconceived in our opinion. Sure, there will be many that purely think ‘search engine optimisation’ means manipulating a search engine into thinking that your content is better than your competitor’s, thus ranking you higher. There is others that grasp that the web has evolved and common ranking factors of search engine algorithms now include many design, layout, usability, authority, social and analytical metrics to gauge the true value of content; Something that just can’t be catered for with ’90′s Style SEO’.
SEO should have always been about optimising for the website visitor, serve great value/experience and receive better rank / authority (or something similar). It never was though due to search algorithms being in their infancy, it has taken many years for them to be developed and trained to deal with the massive amount of content on the web and spam. Subsequently, it was much easier to rank with minimal effort ten years ago. Now however, as the web has progressed, search engine algorithms are far cleverer than most give them credit for. Quick to spot a wider range of manipulative methods and much more powerful to collect huge amounts of data to make much more accurate scoring of web pages for ranking.
Instead, we consider SEO to stand for Search Experience Optimisation because this is essentially more relevant and accurate with our views and opinions. Anyone that works within the digital marketing field should always, essentially be, looking to improve one’s experience when looking for your products/services online. Improve the searchers experience and the organic search rewards will, naturally follow.